"The Pinnacle"

Ten years of successful entrepreneurship in Silicon Valley is just
the tip of the iceberg that encapsulates the life experience of Alex Zuniga. Alex

Who We Are

Life experience of
Alex Zuniga.

Alex Zuniga has lived a life filled with experience in multiple realms. As a child growing up in Mexico City, Alex was exposed firsthand to the hustle and grind needed to keep a small business afloat. His parents owned and operated retail stores in the downtown district, and Alex was raised around the pressure and grit that it takes to compete in a saturated market.

What we do

We coach successful entrepreneurs
and executives to high levels

mindset
development

business
coaching

Fitness
achievement

lifestyle
improvement

Hands down, Alex is an amazing business coach and mentor. Thanks to Alex, I have grown exponentially on a professional and personal level. When I started my online fitness business, I felt lost and insecure. I knew that I wanted to be my own boss and have an income while providing a service that I enjoy and love. However, I had no idea how to make it happen. The one thing I knew for sure is who I could go to for the structures, systems, and mindset I need to make my dreams come true: Alex Zuniga. When Alex became my business coach and mentor, my business took off in the direction I had always envisioned but never knew how to achieve. He coached me in business, sales and marketing which were things that I had no idea how to do. With Alex’s help, I have been able to understand and grow my business. In a short amount of time, my client list increased, and I am making an income for my own business for the first time ever. Through our tough conversations and really looking at my limiting beliefs in order to change them, I’ve been able to adjust my mindset to think like a business owner and entrepreneur. My vision of my business is clear because Alex guided me to find my own path, and I gained confidence as a business owner. As a natural extension of my newfound business success, I have become more confident in my personal life. I am becoming the role model for my daughter I always wanted to be, and I’ve earned even more respect from my husband for showing I can do this. I am more relaxed and confident when I speak about my business to family, friends, and new acquaintances. I could not have asked for a better mentor and coach, and for this I am forever grateful. Even more, Alex helped me to believe in myself and motivated me to reach my potential. He gave me that push that I needed to not be afraid and go for what I want. Alex helped me see my potential and showed me how to project that to my clients. Alex has been giving me his support and honest feedback every time and reminded me to stay genuine while working on growing as an entrepreneur. Alex’s professionalism and knowledge go hand in hand. He is someone that inspires me, and I am grateful to have him as my coach and mentor. Thank you, Alex, for believing in me and enabling me to become a successful business owner.
Susie
Working with Alex has changed my life in unimaginable ways. I can’t believe how far I have come as an individual on all levels: personally, professionally, and financially. Alex has helped level up my life in many ways. Alex has a talent for seeing people’s potential, especially when they can’t see it for themselves.
I met Alex 6 years ago, and this is when he first started to impact my life and help me realize how I could be better. For example, when I started coaching Alex, I had multiple jobs, and I was working harder instead of smarter. He helped me realize I needed to focus on one job and become great at it. Once I did that, I became more successful, and my quality of life improved.
Professionally, as I mentioned, I went from working 2-3 jobs, seven days a week to working one job, Monday through Friday. Gaining freedom and the most precious resource there is, the time has been eye-opening, and I am so grateful that I have learned this lesson from Alex. Previously, my income depended on how many hours I worked throughout the day. Now, I’ve grown in my position so much that I have health insurance through my company, sick days, and paid time off.
Physically, when I first started my fitness journey, I was skinny, but I held a lot of fat with very little muscle mass. I didn’t like the way I looked, and I only went to the gym once a week, if that. Now I work out 5–6 days a week for a minimum of 75 minutes. When I train, it is with a mixture of weights and high-intensity cardio. Throughout my coaching with Alex, he helps me prioritize myself, take care of my body and my mind, and take control of what I can do to love what I see in the mirror. A huge lesson I learned from Alex is, the way you do anything is the way you do everything. This applies to every aspect of life, and it is the mindset I have when I get up every day.
Personally, since I started coaching Alex, I have remained single for the entire six years. That was because my personal standards had grown since my coaching started with Alex, and that included the people I surround myself with in my professional and personal lives. He opened my eyes to how valuable my time was, who I shared that time with, and the influence those people closest to me would have on me. Because of that, I’ve been very selective about who to spend my personal time with.
I was able to improve in every area of my life because of the guidance Alex provides. Alex can see your potential more clearly than you can see it in yourself. In the beginning, I thought some of the things he would say were way out of my league or even unimaginable. I often thought I couldn’t even imagine or dream that I would be doing some of the things that I’m doing now. But that’s the beauty of working with a coach, they push you to a level you never even imagined you could reach.
When I first started coaching with Alex, I was working two jobs: one as a massage therapist, and a second at a restaurant as a server on the weekends. I had a basic but functioning car, and I spent most of my free time partying and making bad decisions. As I continued coaching with Alex, I experienced transitions in all aspects of my life. I now have one job that is Monday-Friday with benefits; I earn bonuses based on merit; I own my dream car thanks to Alex’s help, and I spend my free time with friends and family. Alex has been there every step of the way, encouraging me to do better and to know better. I am still coaching Alex, and I can’t wait to see the successes I can reach with him as my mentor.
Aurora
"My life changed drastically and for the better since working with Alex. Being mentored and coached by Alex brought out the potential I always knew I had, but he has a way of pushing you to see how great you can be and not letting you make excuses for yourself. After working with Alex for the last two years, I am more confident in myself,  I have learned new skills through his coaching, and discovered ways to use my natural talents to better my family, my income, and my future.
One part of this process that makes Alex stand out is he has a very discerning eye. Alex is able to cut through the fluff to reveal the core of what someone truly wants and what’s really been keeping them from achieving it. Not only was he able to identify what’s keeping me from reaching my goals, but he’s also not afraid to approach difficult or uncomfortable conversations. He knows how to tailor these tough coaching sessions based on my goals and the flaws I’m trying to fix. I always feel challenged but empowered after speaking with him. He’s equipped me with so many mental tools for handling difficult situations or roadblocks.
Looking back at who I was before his mentorship helps me to realize how much I’ve grown. I am a completely different person since having met him, and I look forward to continuing to move ahead and surpass all previous baselines and limits I’ve put on myself with Alex’s coaching. I highly recommend working with Alex, especially if you are aware that you are not living the best possible life you are capable of. He will guide you throughout the journey, and bring you to where you're meant to be."
Michelle Kim